How to use multiple platforms to spread your business message to a wider audience
I’ve had the most interesting conversations with podcasters who are struggling to get their podcasts heard by the right people. And yes, I said “people” because that includes listeners, (video) viewers and/or (newsletter) readers.
TLDR: Your message is important so spread it out to multiple mediums to reach more of the right listeners (some of which may become clients).
By spreading your podcast gems to multiple mediums, you WILL attract people that like listening, watching AND reading.
Here are 3 case studies of podcast growth by using this method.
As always, feel free to reach out if you want any help with your solo business podcast.
The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast.
Nearly 2,500 podcast downloads in 7 months
Paul Rosenblum’s The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast. Some have turned into clients too.
Click READ MORE (below right) for more details on how we did this!
Rachel Hanson’s Sound Sorceresses newsletter, which supports the Sound Sorceresses magazine. The newsletter was started in June 2023 to create buzz for the Magazine launch in October 2023.
Here's the story of how we created that buzz with the newsletter.
Someone who has known me since my early Indy podcaster days said that I'm the one person he knows in the space who keeps rebranding and it’s not hurt me. I think a large part of this is that I view all of this work as an experiment, which means that I know things will change and grow, by keeping my audience in the loop during all changes.
Don’t get me wrong, it’s exhausting to be constantly changing but I’m not about to stop growing because it’s time consuming. Like you, I’m a lifelong learner, in and out of the podcast space.
So in this very personal case study I’d like to share with you some of the things I do to keep my followers, my people!, in the loop when I shift things around. Specifically, when I rebranded the Coffeelike Media Substack with nearly 900 subscribers involved.