Show Your Work To Connect To Your Listeners

The book Show Your Work! by Austin Kleon is important for anyone who creates a podcast, no matter how creative you deem the content or process. Some people think that sharing your podcast creation process will give away too much and make your project less special. This is 100% false. Here's why and how to get started being pod vulnerable. ​

🥺 Won’t that give away all my secrets?

No. No one is going to be able to replicate you, who you are. That's the main ingredient that makes your podcast unique: YOU. 

Sharing your podcast process fosters intimacy and lets your podcast listeners get to know and trust you. To do this well, you'll need to be vulnerable and share your successes and losses.

🥁 So should I share ALL of my successes AND failures?

Of course not. 

Share what you're comfortable with AND what can give your listeners a flavor of who you are and what you're doing with your passion led podcast.

Often our carefully polished podcasts can come across as formal and distant. Sharing your podcast process can break down these walls and invite the listener to relate more to your content and ultimately, you. 

Also, failures show that you're trying something. This is an act of bravery. 

By sharing failures, you’re showing the listeners what a wonderful, approachable, and down to earth human being you are. You’re relatable.

This less-seen side of you and your podcast, when shared authentically, is a really effective way of connecting with the right listener. And of course, inviting them to become a follower of all you do. 

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This blog post is brought to you by my Podcast To Connect micro courses, aka, my external podcast growth brain.

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​👁️ How do I share this side of me and my podcast?

There are as many ways to do this as there are podcasts. Here’s one of my favorite ways. Let me know if you’d like more. I’ve got them!

Share your thought process as you etch out a new plan.

Example: 
Gabor Cselle, who served as a Group Product Manager at Twitter is currently mapping out some ideas on what he’s calling “a new Twitter.” He’s doing part of this thought process in a Google Doc that anyone can view. Anyone!

Experiments can NOT fail
I like to use the word “experiment” when I share my process online. This gives me the freedom to try many things without the pressure of “doing it right” the first time. When it goes horribly wrong, I do another experiment until I figure it out. From one solopreneur to another, I know that curiosity and experimentation are the backbones of not only your work but your life. So get sharing!

BONUS:
Tag me on the socials if you plan these kinds of episodes. I'd love to hear them. @stephfuccio is my handle everywhere​