What does a strong podcast call-to-action (CTA) sound like?

Do your listeners know that you want to hear from them?

 know it seems obvious but we often forget that we need to plant seeds of engagement in our podcasts to let our listeners/potential clients know that we want to hear from them.

It also helps to tell them what you want them to do.
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 A few days ago in the podtube, I listed 7 characterisitcs of strong CTAs.  I want to keep going with this and share 2 strong real podlife CTA examples.

Both of the hosts mentioned below, like many of us, lead with authenticity and value. That's where I pitch my content tent and I think many of you do too. 

Let’s take a look/listen.

Example 1: Tara Brach

• How many CTAs are there in the episodes? 1 
• What’s the most common CT?
  "to access more of my meditations or join my email list please visit tarabrach.com"
• How many times is it mentioned?
  once, at the beginning of the episode
• How might this CTA be tracked? 
  email sign ups are easily quantified as are website visits. 
• Is the CTA in the show notes:
  No. I’m guessing because of her and the podcasts popularity, they don’t need to list it to get a high level of engagement. But for you and me, we do. We just do.

Example 2: Savvy Social Podcast with Andréa Jones

• How many CTAs are there in the episodes? 1, at the midroll point
• What’s the current CT?
  "I'd like to invite you to my free LinkedIn challenge”
• How many times is it mentioned? once
• How might this CTA be tracked? 
  sign ups for an event are easily tracked
• Is the CTA in show notes?
  yes, it looks like this:
  
  2023 LinkedIn Jumpstart Challenge
  The LinkedIn Challenge is back for the fifth year! Join hundreds of passion-led business owners for this 5-Day challenge designed to jumpstart your LinkedIn strategy for 2023.
  
  This is a FREE challenge open to the public and Savvy Social School members will get access to a bonus coaching call & profile audits by the Savvy Social School team: https://onlinedrea.com/linkedin

👉🏽 If you change any part of your CTA after this week’s podtube or newsletter, please tag me on the socials. I’d love to have a listen. I’m @stephfuccio on most socials. Or you can send me a link here.