How to use multiple platforms to spread your business message to a wider audience
www.stephfuccio.com/contact.html I’ve had the most interesting conversations with podcasters who are struggling to get their podcasts heard by the right people. And yes, I said “people” because that includes listeners, (video) viewers and/or (newsletter) readers. TLDR: Your message is important so spread it out to multiple mediums to reach more of the right listeners (some of which may become clients). By spreading your podcast gems to multiple mediums, you WILL attract people that like listening, watching AND reading. Here are 3 case studies of podcast growth by using this method. As always, feel free to reach out if you want any help with your solo business podcast.
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The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast. Over 5,000 podcast downloads in 1 year after relaunching. Paul Rosenblum’s The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast. Some have turned into clients too. Click READ MORE (below right) for more details on how we did this!
Rachel Hanson’s Sound Sorceresses newsletter, which supports the Sound Sorceresses magazine. The newsletter was started in June 2023 to create buzz for the Magazine launch in October 2023.
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