The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast.
Nearly 2,500 podcast downloads in 7 months
Paul Rosenblum’s The (Not Boring) Boring Small Business Bookkeeping and Accounting Podcast. Some have turned into clients too.
Click READ MORE (below right) for more details on how we did this!
For context, his podcast was hosted on a different platform for a year before this. And then there was a bit of a break. Once the podcast restarted in May 2023, it only took 3 months for the downloads matched to reach the previous year’s annual total. As many downloads in 3 months as the previous 12 months! As much as I love Buzzsprout, it’s not the switch to their services.
It’s the combination of:
Download update: December 29, 2023:
Three more months of these marketing tasks and his podcast keeps growing.
Now he’s got nearly 2,500 downloads since switching over to Buzzsprout.
That's 2,479 downloads in 7 months.
Let's look at the 4 month and 7 month data side by side.
As you can see from the 4 month chart (Left) there was an increase in overall downloads. That growth continued at a healthy pace when we look at the 7 month chart (Right), which shows the downloads for the entire time period from May 2023 to December 2023.
Sustained growth like this is an indication that he's hit on a topic that's wanted. Listeners are probably sharing the podcast with others, creating the most powerful marketing out there: word of mouth!